政策文本计量视角下的全民阅读政策扩散特征

Characteristics of National Reading Policy Diffusion Based on Policy Text Measurement

加强全民阅读政策扩散研究,了解全民阅读政策扩散的特征及影响,有利于增强全民阅读政策制定和发布的科学性,提升全民阅读政策实施效果。文章以我国全民阅读政策文本为样本,运用时序分析法和社会网络分析法梳理政策参照关系,测量政策扩散的4个维度:扩散强度、扩散广度、扩散速度和扩散方向,分析政策扩散特征。研究发现:全民阅读政策扩散呈现时序性聚集分布特征,集中在2012-2017年;法律类全民阅读政策在扩散强度、扩散广度和扩散速度方面均处于领先地位,具有绝对的权威性和指导性,其次为规划类和决定类,最低的是意见类、通知类和方案类;全民阅读政策存在自上而下扩散和平行扩散两个扩散方向,中央政策以自上而下扩散为主,地方政策以平行扩散为主。文章从建立健全全民阅读政策发布和扩散体系、选择合适的政策类型和发布机构以及打通全民阅读政策的垂直扩散路径3个方面提出优化建议。

Strengthening research on the diffusion of national reading policies and understanding the characteristics and influence of the policies could help enhance the scientific nature of their formulation and publication,and improve their implementation effects.With a sample of national reading policies in China,this article reviews the references between the policies by means of time-series analysis and social network analysis,measures the four dimensions of policy diffusion:intensity,breadth,speed and direction,and summarizes the characteristics of policy diffusion.It is found that:The diffusion of national reading policies presents a characteristic of temporal clustering:between 2012 and 2017;National reading policies in Legal category leads the way in diffusion intensity,breadth and speed,which is the absolute authority and guidance,followed by the Plan category and Decision category,and the weakest are the Opinion category,Notification category and Program category;The national reading policies normally diffuse in two ways:top-down diffusion and horizontal diffusion.