城乡居民垃圾分类影响因素的实证研究

Empirical Study on the Influencing Factors of Waste Sorting for Urban and rural Residents

本文通过实证调查,探讨了垃圾分类的影响因素并提出针对性建议。从影响因素看,居民垃圾分类行为意向是垃圾分类行为形成机制的一个中间变量,各类影响因素通过行为意向来间接影响行为。研究发现,居民的利己环境价值和垃圾分类行为障碍对垃圾分类行为意向有负向影响,而公共宣传、垃圾分类行为动力、主观规范对垃圾分类行为意向有正向影响。

Through empirical investigation,this paper discusses the influencing factors of waste sorting and puts forward targeted suggestions.From the perspective of influencing factors,residents'waste sorting behavior intention is an intermediate variable in the formation mechanism of waste sorting behavior,and various influencing factors indirectly affect behavior through behavior intention.The study finds that residents'self-interest environmental values and waste sorting behavior barriers have a negative impact on waste sorting behavior intention,while public publicity,waste sorting behavior motivation,and subjective norms have a positive impact on waste sorting behavior intention.