价值链管理视域下公共图书馆古籍数字化推广策略

Research on the Strategies of Digital Promotion of Ancient Books in Public Libraries from the Perspective of Value Chain Management

文章分析公共图书馆古籍数字化推广价值链前端、中端与末端的构成要素,设计了贯穿全价值链的公共图书馆古籍数字化推广方案,提出公共图书馆古籍数字化推广策略:在价值链前端,推进古籍数字资源采编录一体化发展;在价值链中端,构建支持数据发布与利用的古籍机构知识库;在价值链末端,实施可唤醒大众认同的古籍推广方案。

This article analyzes the constituent elements of the front end,middle end,and end of the value chain for the digital promotion of ancient books in public libraries,designs a digital promotion plan for ancient books in public libraries that runs through the entire value chain,and proposes digital promotion strategies for ancient books in public libraries:At the front end of the value chain,promote the integrated development of digital resource acquisition and cataloging of ancient books;At the mid-range of the value chain,build a knowledge base of ancient book institutions that supports data publishing and utilization;At the end of the value chain,implement an ancient book promotion plan that can awaken public recognition.