基于叙事沉浸的文创体验设计研究

CULTURAL AND CREATIVE EXPERIENCE DESIGN BASED ON NARRATIVE IMMERSION

目前关于文创产品的设计的研究主要集中在产品本身。将叙事沉浸理论引入到文创产品设计的体验部分,旨在构建更加丰富完整的文化创意体验。通过理论分析,探究“体验EEI模型”与沉浸诗学理论的相关性。运用案例分析法,探讨了叙事沉浸在文创产品体验中的3种空间沉浸、3种时间沉浸、3种情感沉浸表现形式。针对文创产品体验,从叙事空间、叙事时间、叙事情感3个方向提出基于叙事沉浸的文创体验四条设计策略并进行具体阐述。该策略为文创产品设计从“量”到“质”的转变提供一定理论与案例参考。

The current research on the design of cultural and creative products is mainly focused on the product itself.Introducing narrative immersion theory into the experience part of cultural and creative product design can build a richer and complete cultural creative experience.Through theoretical analysis,explore the similarities and similarities between the"EEI Experience Model"and Ryan's narrative immersion theories.And use case analysis to explore the three major manifestations of narrative immersion in the experience of cultural and creative products,including three kinds of space immersion,two kinds of time immersion,and three kinds of emotional immersion.Aiming at the experience of cultural and creative products,put forward cultural and creative experience design strategies from three directions:narrative space,narrative time,and narrative sense.It provides certain theoretical and case references for the transformation of cultural and creative product design from"quantity"to"quality".