摘要
为改善当今市场上特色食品包装设计缺乏创新性、关联性、美观性的问题。本文以贵州为例,通过充分挖掘和分析贵州省民族文化、饮食文化、旅游文化等地域特色文化。从包装的视觉、造型和材料三个方向为特色食品包装提供叙事性设计的创新方法路径。从而赋予特色食品包装文化内涵,提升消费者的好感度与购买欲望,增加地方人民收益,同时传承与传播地域文化,助力地方产业兴旺与经济发展。
Nowadays,there are still some problems in the design of special food packaging in the market,such as lack of innovation,relevance and aesthetics.Taking Guizhou Province as an example,this paper,by fully exploring and analyzing the regional culture,food culture,tourism culture and other regional characteristics of Guizhou Province.provides innovative methods and paths for narrative design of featured food packaging from the three directions of packaging vision,modeling and materials.In this way,special food packaging culture connotation is endowed,consumers'favorable degree and purchase desire are enhanced,local people's income is increased,and regional culture is inherited and spread to help local industry prosperity and economic development.
出处
《设计》
2023年第14期126-129,共4页
Design
基金
贵州大学人文社会科学研究重点专项课题《文旅融合背景下贵州省博物馆文创餐具设计创作研究—以宣德青花深腹碗为例》(项目编号:GDZX2022022)阶段性成果
贵州大学美术学院2021年度课题项目“黔东南文化遗产资源创新开发研究”(项目编号:M20211001)阶段性成果。
关键词
特色食品
包装设计
地域文化
叙事性
贵州省
Special food
Packaging design
Regional culture
Narrative
Guizhou Province