拟剧理论视角下社交平台的体验设计研究

RESEARCH ON THE EXPERIENCE DESIGN OF SOCIAL PLATFORMS FROM THE PERSPECTIVE OF DRAMA THEORY

为探索拟剧理论在社交平台设计中的应用价值,提出体验设计策略。以拟剧理论框架探析了社交平台中的用户心理及使用行为,通过典型案例进行研究论证,将拟剧理论与情感化设计维度进行映射与结合。拟剧理论作为人际互动新视角能够补充社交软件的体验研究在兼顾内外因相关理论方面的不足,对经典的情感化设计维度进行拓展。在本能层方面可通过布景设置营造情感氛围,行为层方面通过观众控制实现区域转换,反思层方面以戏剧内核构建框架逻辑。

In order to explore the application value of drama theory in social application design and propose experience design strategies.Explores the psychology and behavior of social application users based on the framework of drama theory.Research and demonstrate through typical cases.Map and combine the drama theory with the dimension of emotional design.As a new perspective of interpersonal interaction,drama theory can supplement the insufficiency of social application experience research related to internal and external factors and extend the classic emotional design theory.On the instinct level,an emotional atmosphere can be created through the stage setting.On the behavioral level,the regional transformation can be realized by audience control.On the reflective level,the framework logic can be constructed with the core of the drama.