数字化电力营销建设管理体系的构建研究

Research on the Construction and Management System of Digital Electric Power Marketing

数字时代,社会经济水平飞速提高,供电企业逐渐朝着数字化方向发展,其中电力营销建设管理体系的构建在电力企业的发展过程中起着重要作用。为实现电力企业自身的高效管理,推进企业更好地发展,更加需要进一步优化和完善电力企业内部资源管理,积极构建数字化电力营销建设管理体系。基于此,首先简要阐述数字化电力营销的作用,并对数字化电力营销管理的体系进行概述,进而重点研究探讨在新时期背景下数字化电力营销建设管理体系的构建策略,以期促进我国电力事业的可持续健康发展。

In the digital era,with the rapid improvement of social and economic level,power supply enterprises are gradually developing towards the digital direction.The construction of electric power marketing construction management system plays an important role in the development process of electric power enterprises.In order to realize the efficient management of electric power enterprises themselves and promote the better development of enterprises,it is more necessary to further optimize and improve the internal resource management of electric power enterprises.Actively construct digital electric power marketing construction management system.Based on this,this paper first introduces the role of digital power marketing,and summarizes the system of digital power marketing management,then focuses on studying and discussing the construction strategy of the digital power marketing construction management system under the new period background,in order to promote the sustainable and healthy development of our electric power industry.