传统色彩在平面艺术设计中的应用

The Application of Traditional Colors in Graphic Art Design

中国传统色彩是中国传统艺术中至关重要的组成部分,它是我国在长期的历史积累过程中,受到地理环境、人文风俗、宗教信仰的影响而产生的,能够代表我国传统特色的颜色。传统色彩中蕴含着丰富的思想和文化内涵,设计师们通过在现代平面设计中运用传统色彩,可以唤醒大家心底的民族文化认同感。将中国传统色彩与中国传统图形相结合,适当改变其色相、饱和度、亮度,使其与现代平面设计相适应,使中国平面设计增添了自己独有的韵味。

Traditional Chinese color is a crucial component of traditional Chinese art.It is a color that has been influenced by geographical environment,cultural customs,and religious beliefs over a long period of historical accumulation in China,and can represent the traditional characteristics of our country.Traditional colors contain rich ideological and cultural connotations.Designers can awaken people's sense of national cultural identity by using traditional colors in modern graphic design.Combining traditional Chinese colors with traditional Chinese graphics,appropriately changing their hue,saturation,and brightness to adapt to modern graphic design,adds its own unique charm to Chinese graphic design.