现代传播视域下博物馆舞台艺术应用的策略与研究

Strategies and Research on the Application of Museum Stage Art in the Context of Modern Communication

现代博物馆社会效益的发挥,需要通过文化传播途径得以更好实现。“博物馆+舞台艺术”的跨界传播具有艺术感染力和市场发展潜力,有利于构建博物馆多元传播格局,激发博物馆文化传播的活力。当前,博物馆对舞台艺术的应用创意主要集中在馆藏文物的阐释创作方面,缺乏对自身品牌形象的设计与传播。博物馆需要夯实创作功底、创新演出场景、培育互联网思维,通过发挥资源优势和深化资源整合,提升文化传播产品的社会效益和经济效益,推动“博物馆+舞台艺术”的现代化传播模式的可持续发展。

The social benefits of modern museums need to be better realized through cultural communication.The cross-border communication of“museum+stage art”has considerable artistic influence and potential of market development,which is conducive to building a diversified communication pattern of museums and stimulating the vitality of museum cultural communication.At present,museums mainly focus on the creative application of stage art in the interpretation and creation of cultural relics in their collections,and lack the design and dissemination of their own brand image.Museums need to consolidate their creative skills,innovate performance scenarios,and cultivate internet thinking;by exploiting resource advantages and deepening resource integration,they can enhance the social and economic benefits of cultural communication products and promote the sustainable development of the modern communication model of“museums+stage arts”by giving full play to their resource advantages and deepening resource integration.