老上海月份牌视觉符号的提炼与拓展应用

Refi ning and Expansion of Visual Symbols of Old Shanghai Calendar Poster

对老上海月份牌的经典绘画进行研究,简述月份牌的发展历史,探寻人物形象和物品中可以代表老上海月份牌的视觉符号元素,总结设计和加工构建新的品牌应用。

This paper studies and discusses the classic paintings of the calendar poster,briefl y describes the development history of the calendar poster,and then studies the character image and representative items,fi nd out the visual symbol elements that can represent the calendar poster,analyze,summarize and process them,and build the brand.