基于百度指数的反腐败热词网络关注度研究

Research on Network Attention of Anti-corruption Hot Words Based on Baidu Index

基于党的十八大以来出现的反腐败热词,结合百度指数搜索平台收录的反腐败词汇,探讨网民对于我国反腐败工作的关注度的发展趋势和特征,选取分别反映反腐败制度约束、惩治措施、基层治理、机制改革和立法完善五个方面的热词进行百度指数搜索,可以得出不同地域及人群属性的民众对于反腐败热词的关注特征及变化趋势。通过加强群众思想引领,丰富群众参与反腐败的宣传教育;完善群众参与机制,组织引导群众有序参与反腐倡廉建设;健全反馈落实和激励机制,保障群众参与的成效性和合法性来引导群众反腐败网络关注度,为全面推进反腐倡廉建设提供支持。

This paper,based on the anti-corruption hot words coined since the 18th National Congress of the Communist Party of China(CPC)and the anti-corruption hot words included in Baidu Index search platform,aims to explore the development trend and characteristics of netizens'attention to China's anti-corruption work.These hot words covering anti-corruption institutional constraints,punishment measures,grassroots governance,mechanism reform and legislative improvement are selected for Baidu Index search.The characteristics and trends of people's attention to anti-corruption hot words in different regions and groups are obtained.People's participation in anti-corruption publicity and education can be enriched by strengthening the ideological guidance;people can be guided for the construction of anti-corruption in an orderly manner by improving the participation mechanism.Moreover,the feedback implementation and incentive mechanism should be improved to ensure the effectiveness and legitimacy of people's participation and enhance their attention to the anti-corruption network,underpinning a full promotion of anti-corruption.