摘要
我国科技水平的提高,加快了新媒体融合时代的发展步伐,转变了传统广告媒介的发展路径。随着新型媒介的出现,原有广播行业的挑战也逐渐增多。在这一背景下,将多媒体网络技术与广播电视工程进行融合,不仅有助于加快信息传递的速度,还有助于满足人们获取信息的需求,带动行业的稳定转型和升级,促进广播电视行业的进步。
The improvement of my country's scientific and technological level has accelerated the pace of development in the era of new media integration,and the development path of traditional advertising media has been transformed.With the emergence of new media,the challenges of the original broadcasting industry are gradually increasing.In this context,the integration of multimedia network technology and radio and television engineering will not only help speed up the speed of information transmission,but also help meet people's needs for obtaining information,drive the stable transformation and upgrading of the industry,and promote the progress of the radio and television industry.
作者
尹红
YIN Hong(China Chongqing Broadcasting Group Convergence Media News Center,Chongqing 400015,China)
出处
《移动信息》
2023年第7期22-24,共3页
MOBILE INFORMATION
关键词
多媒体网络技术
广播电视工程
应用要点
Multimedia network technology
Radio and television engineering
Application key points