乡村振兴背景下张家口市小农户对接电商市场的路径探究

The Path of Connecting Small Farmers to E-commerce Market in Zhangjiakou under the Background of Rural Revitalization

党的二十大以来,全面推进乡村振兴,加快农业农村现代化,立足国情农情深入实施“数商兴农”,培育乡村新产业新业态。电商市场已然成为乡村振兴的重要工具,研究小农户对接电商市场的路径具有理论和现实意义。通过以张家口市为例,研究小农户在电商市场的对接路径。通过深入调研,发现小农户在电商市场中面临的主要问题是产品品质不足、技术能力不足、物流运输体系不完善等,针对存在的问题提出合理化建议。

Since the 20th CPC National Congress,the government has comprehensively promoted rural revitalization,accelerated agricultural and rural modernization,based on the national conditions and agriculture conditions in-depth implemented the"developing digital economy and e-commerce to promote agricultural development",and cultivated new rural industries and new forms of business.E-commerce market has become an important tool for rural revitalization.It is of theoretical and practical significance to study the way of connecting small farmers with e-commerce market.Taking Zhangjiakou as an example,the study analyzes the docking path of small farmers in the e-commerce market.Through in-depth research,it is found that the main problems faced by small farmers in the e-commerce market are insufficient product quality,inadequate technical ability,and imperfect logistics and transportation system.The reasonable suggestions are put forward.