水禽养殖户兽药规范使用行为影响因素研究——基于扩展计划行为理论

Research on the influencing factors of waterfowl farmers standardized use of veterinary drugs——Based on the theory of extended planned behavior

随着我国畜牧业的转型升级,兽药的规范使用逐渐成为人们关注的焦点。本研究基于江西、湖北和云南三省527份水禽养殖户的调查问卷数据,在标准的计划行为理论(theory of planned behavior, TPB)基础上,引入了感知收益和感知风险两个变量,通过结构方程模型分析水禽养殖户兽药规范使用行为。结果表明:态度、主观规范及感知行为控制能有效预测行为意图,但三者的影响程度不同;行为意图不能非常有效地预测实际行为,但可以通过提升水禽养殖户的感知行为控制进而推动水禽养殖户产生规范使用兽药的行为;感知收益正向影响态度,但感知风险会负向影响感知行为控制。因此,建议加大兽药自主研发力度,建立兽药生产溯源体系;强化政策宣传教育,营造规范使用兽药良好氛围;加大对水禽养殖户规范使用兽药的政策支持和补贴力度。

With the transformation and upgrading of China's livestock industry,the regulated use of veterinary drugs has gradually become a focus of attention.Based on survey data from 527 waterfowl farmers in Jiangxi,Hubei and Yunnan Provinces,the author introduced two variables,perceived benefit and perceived risk,based on the standard theory of planned behavior(TPB)..The structural equation model was used to analyze the behavior of waterfowl farmers in regulating the use of veterinary drugs.The results showed that attitude,subjective norm and perceived behavioral control could effectively predict behavioral intention,but their influence degrees were different.Although intent can't predict behavior very effectively,it can drive waterfowl farmers to generate behaviors that regulate the use of veterinary drugs by enhancing perceived behavioral control.Perceived benefit positively affected attitude,but perceived risk negatively affected perceived behavioral control.Therefore,it was suggested to strengthen the independent research and development of veterinary drugs and establish a traceability system for veterinary drugs production,intensify policy publicity and education to create a good atmosphere for standardized use of veterinary drugs,and increase policy support and subsidies for waterfowl farmers to standardize the use of veterinary drugs.