活态传承助力新媒体时代茶染技术的传播

Dissemination of tea dyeing technology in the new media era with the assistance of live inheritance

茶染技术作为中国传统茶文化的一部分,使得茶叶这种具有保健功能的饮品,超越其饮用价值,成为可较大工业生产规模的染料。从茶染技术活态传承中手艺人的身体价值、保护者的心理认知、应用对象等3个方面,探索茶染技术在新媒体时代的传播途径,为茶染技术的传播应用提供一条思路。

As a part of traditional Chinese tea culture,tea dyeing technology makes tea,a beverage with health care functions,surpass its drinking value and become a dye that can be produced in large-scale industry.The dissemination channels of tea dyeing technology in the new media era are explored from three aspects:the physical value of craftsmen,the psychological cognition of protectors,and the diversity of application objects,providing a thought for the dissemination and application of tea dyeing technology.