“十四五”时期乡村文旅建设政策工具的文本分析

Text Analysis of Rural Cultural and Tourism Development Policy Instrument during the"14th Five-Year Plan"Period

2022年是深入实施“十四五”规划,全面推进乡村振兴的重要一年,各省级行政区划的文化和旅游“十四五”专项规划编制已陆续完成并公布。文章以28省(自治区、直辖市)“十四五”文化和旅游发展规划为样本,从政策工具的视角,采用内容分析法,对乡村文旅建设方面的政策制定现状进行计量和探究,采用ROST CM6.0内容挖掘系统辅助分析。研究发现当前乡村文旅建设中的政策工具选择存在着过溢与失衡的现象,即政府主导的支撑与挤压,政策体系的欠缺与完善。未来应重视环境型政策工具的引导作用,把握供给型政策工具的实施精度,发挥需求型政策工具的统筹能力。

In 2022,it is an important year for the implementation of the"14th Five-Year Plan"and the comprehensive promotion of rural revitalization.The cultural and tourism special plans for the"14th Five-Year Plan"of various provincial-level administrative divisions have been successively completed and announced.This article takes the"14th Five-Year Plan"for cultural and tourism development of 28 provinces(autonomous regions,and municipalities directly under the central government)as a sample,and uses content analysis method from the perspective of policy instrument to quantify and explore the current situation of policy formulation in rural culture and tourism construction,assisted by the ROST CM6.0 content mining system.The study found that there is an over-spillover and imbalance in the selection of policy instrument in current rural culture and tourism construction,that is,the government-led support and pressure,and the lack and improvement of policy systems.It pointed out that in the future,attention should be paid to the guiding role of environmental policy instrument,the precision of supply-side policy instrument,and the overall planning ability of demand-side policy instrument.