公共图书馆儿童阅读推广活动特色案例及启示——2022年度江苏省公共图书馆儿童阅读推广优秀案例综述

Featured Cases and Enlightenments of Children’s Reading Promotion Activities in Public Libraries:Overview of the Collection of Excellent Cases on Children’s Reading Promotion of Public Libraries in Jiangsu Province in 2022

儿童阅读对国家科技的创新与发展、民族文化的传承与繁荣具有无可替代的意义。面对儿童的阅读推广活动是一种针对细分目标人群的阅读推广活动,江苏各级各地公共图书馆创新儿童阅读推广项目,在儿童阅读推广活动上进行多项有益的尝试,取得了较好的推广效果。为此,江苏省文化和旅游厅开展公共图书馆儿童阅读推广优秀案例征集活动,宣传品牌,推广经验,激发潜力。论文对获奖案例进行分析,提出优化措施,以期有助于江苏儿童阅读推广工作进一步提升。

Children’s reading plays an irreplaceable role in the innovation and development of national science and technology,as well as the inheritance and prosperity of national culture.Reading promotion activities for children are a kind of reading promotion activities aimed at subdivided target groups,public libraries at all levels in Jiangsu Province have innovated children’s reading promotion projects and carried out some beneficial attempts at children’s reading promotion activities,achieving good promotion effects.To this end,Jiangsu Provincial Department of Culture and Tourism launched a collection of excellent cases on children’s reading promotion in public libraries to promote brands,share experiences,and stimulate potential.This paper analyzes the award-winning cases and proposes optimization measures to further improve the promotion of children’s reading in Jiangsu Province.