数字经济助推郑州文旅产业高质量发展对策研究

The Countermeasures of Digital Economy in Promoting the High-quality Development of Zhengzhou Cultural and Tourism Industry

党的“二十大”报告提出促进数字经济和实体经济深度融合,而郑州蕴含“背靠嵩山、面朝黄河”的独特城市文化。针对数字经济助推郑州文旅产业高质量发展过程中存在的问题,如数字化发展所需的生产要素投入不足、数字文旅产品供给不足、数字化管理服务有待加强等,通过培育数字思维,强化要素保障,主题化创新业态等对策助推郑州文旅产业高质量发展,塑造“行走郑州·读懂最早中国”品牌,有助于郑州建设国家黄河历史文化主地标城市。

The report of the 20 th National Congress of the Communist Party of China proposed to promote the deep integration of the digital economy and the real economy.“Backing Songshan and facing the Yellow River”is the unique urban culture of Zhengzhou.There are problems in the process of digital economy boosting the high-quality development of Zhengzhou's cultural tourism industry,such as the insufficient input of production factors required for digital development,the insufficient supply of digital cultural tourism products,and the need to strengthen digital management services,etc.To shape the brand of"Walking in Zhengzhou,Understanding the Earliest China"by Cultivating digital thinking,strengthening factor guarantee,and promoting the high-quality development of the industry through themed innovative formats will help Zhengzhou build itself into a national historical and cultural landmark city of the Yellow River.