西安旅游高质量发展的战略地图设计

Strategic Map Design for High-quality Development of Xi'an Tourism Industry

为了促进西安市旅游高质量发展,作为新兴战略产业的旅游产业需要向更高质量发展的方向转型升级。结合西安旅游管理的发展现状,绘制包含目标愿景、利益相关者、内部流程与学习成长等多个层面在内的西安旅游高质量发展的战略地图,建议西安旅游业的高质量发展应该从旅游产业、旅游市场、旅游公共服务和旅游管理制度等多个角度进行思考。

In order to promote the high-quality development of tourism in Xi'an,the tourism industry,as an emerging strategic industry,needs to be transformed and upgraded in the direction of higher quality development.Combined with the development status of tourism management in the city,this paper draws a strategic map for the high-quality development including multiple levels such as target vision,stakeholders,internal processes and learning growth.It is suggested that the high-quality development of Xi'an tourism should be carried out from the perspectives of tourism industry,tourism market,tourism public service and tourism management system.