基于区块链技术的新零售效用评价指标构建

Construction of New Retail Utility Evaluation Index Based on Blockchain Technology

在“内外双循环”新发展格局下,如何通过数字化转型来激发我国内需扩大,成为我国经济高质量发展的基础。在互联网技术支持下,新零售模式在发展中受到支付安全、物流信息以及供应链环节等各种因素的制约,区块链技术的兴起与发展可以有效应对困境,并提高消费者的黏性。结合生态位理论,提出基于区块链技术的新零售效用评价指标体系;通过因子分析确认指标构建是合理的,对促进新零售行业赋能我国内需扩大有积极意义。

Under the new development pattern of internal and external dual circulation,how to stimulate the expansion of domestic demand through digital transformation has become the basis for high-quality economic development in China.With the support of internet technology,the development of new retail model is constrained by various factors such as payment security,logistics information,and supply chain links.The rise and development of blockchain technology can effectively address challenges and improve consumer stickiness.Combining the niche theory,a new retail utility evaluation index system based on blockchain technology is proposed.Confirming through factor analysis,the index construction is reasonable and has positive significance in promoting the new retail industry to empower China's domestic needs to expand.