文化自信视域下民俗文化的传播价值、瓶颈及策略

Communication Value,Bottleneck and Strategy of Folk Culture from the Perspective of Cultural Confidence

随着民俗文化的不断更新与传承,民俗文化已成为坚定文化自信的关键文化资源,为文化自信提供源源不断的文化支持。但由于民俗文化传播隔阂与壁垒的存在,使得民俗文化传播效果大打折扣,削弱了民俗文化传播力。为使民俗文化突破现有传播瓶颈,提升民俗文化的凝聚力与影响力,民俗文化传播者需把握现代文化发展趋势,提炼优质民俗符号塑造鲜明文化形象,在共通的民俗仪式中突破传播隔阂,实现民俗文化的有力传播。

With the continuous updating and inheritance of folk culture,folk culture has become a key cultural resource to strengthen cultural self-confidence and provide cultural support for cultural confidence continuously.However,due to the existence of barriers in the dissemination of folk culture,the effectiveness of the dissemination of folk culture is greatly reduced,which weakens the dissemination of folk culture.In order to break through the existing dissemination bottleneck and enhance the cohesion and influence of folk culture,folk culture communicators need to grasp the development trend of modern culture,refine high-quality folk symbols to shape a distinctive cultural image,break through dissemination barriers in common folk rituals,and realize the effective dissemination of folk culture.