融媒体中心关键评价指标的探讨

Discussion on Key Evaluation Indicators of Converged Media Center

蓬勃发展的互联网技术改变了媒体格局和舆论生态,对宣传思想工作也产生了重大影响。融媒体中心不仅涉及传统媒体与新媒体的融合,更是传媒机构机制体制重大变革的成果。因此,有必要针对融媒体中心研究其关键评价指标,构建新的融媒体评估指标系统,赋予合适的权重分配,得出更贴近实际的量化指标数据,用以指导融媒体中心建设和运营。

The vigorous development of Internet technology has changed the media structure and public opinion ecology,and has also had a major impact on propaganda and ideological work.The Convergent Media Center not only involves the integration of traditional media and new media,but also is the result of major changes in the mechanism and system of media organizations.Therefore,it is necessary to study its key evaluation indicators for the convergent media center,build a new convergent media evaluation index system,assign appropriate weights,and obtain more realistic quantitative index data to guide the construction and operation of the convergent media center.