乡村振兴背景下农村电商物流配送模式优化探究

Exploring the Optimization of Rural E-Commerce Logistics Distribution Mode Under the Background of Rural Revitalization

我国从提出乡村振兴战略起,农村一、二、三产业融合的步伐越走越快,推进农村物流高质量发展也成为提升农村居民生活水平的必经之路。文章通过对农村电商物流配送模式的研究,发现其存在物流配送体系不完善、物流专业人才匮乏、物流基础设施缺失、信息化程度不高等问题,并针对性地提出一系列发展对策,以期能够对我国农村电商物流配送模式的优化提供参考。

Since China put forward the strategy of rural revitalization,the pace of integration of rural primary,secondary and tertiary industries has been going faster and faster,and promoting the high-quality development of rural logistics is a necessary way to improve the living standard of rural residents.This paper researches the logistics distribution mode of rural e-commerce,and finds that the existing rural e-commerce logistics distribution mode has imperfect distribution system,such as lack of logistics professionals,such as lack of logistics infrastructure,and low degree of informationization,and proposes a series of development countermeasures for the problems found,in order to provide reference for the optimization of China's rural e-commerce logistics distribution mode.