乡村振兴下香云纱产品的创新设计及推广策略

The Innovative Design and Promotion Strategyof Gambiered Canton Gauze Products under the Background of Rural Revitalization

非物质文化遗产是人类智慧的结晶,是优秀传统文化的代表,延续优秀文化命脉在于传承与发展。香云纱作为一项非物质文化遗产具有独特的精神文化价值。以广东香云纱为例,基于乡村振兴的背景探索产品创新设计及应用推广,立足当地的文化内涵,从现代的审美观念及市场真实需求出发,挖掘非遗香云纱在艺术表现及产品类型上的新可能。并通过文旅融合、多渠道发展的推广方式,使更多人了解香云纱。

Intangible cultural heritage is the crystallization of human wisdom and represents excellent traditional culture.Continuing the lifeblood of an excellent culture lies in inheritance and development.As an intangible cultural heritage,gambierod canton gauze has its unique spiritual and cultural value.Taking the gambiered canton gauze produced in Canton as an example,this article explores product innovation design and application promotion in the context of rural revitalization,based on local cultural connotations,starting from modern aesthetic concepts and real market needs,explores new possibilities for gambiered canton gauze in artistic expression and product types.And through the promotion method of cultural tourism integration and multi-channel development,more people will understand gambiered canton gauze.