生鲜电商赋能农产品供应链数字化升级研究

Research on Digital Upgrade of Agricultural Supply Chain Empowered by Fresh Agricultural Products E-commerce

随着数字经济的快速发展、技术环境的持续优化、利好政策的强效推进等,我国农产品供应链的数字化升级进入重要发展阶段。文章在系统分析生鲜电商作为节点企业赋能农产品供应链数字化升级的内在动因及可行路径的基础上,构建了生鲜电商赋能下的农产品供应链数字化升级决策模型,求解了生鲜商品供应商的最优数字化升级投入和生鲜电商的最优商品订购量,重点探讨了不同赋能水平对供应链数字化升级的影响。研究表明,生鲜电商赋能水平的提升对农产品供应链数字化升级及由此实现的生产成本优化、市场规模扩张、节点企业获利等均产生积极作用和影响。

With the rapid development of digital economy,continuous optimization of technological environment and strong promotion of favorable policies,the digital upgrade of agricultural supply chain has entered an important stage.Based on the systematic analysis of the fresh agricultural products e-commerce's empowerment motivation and feasible path on digital upgrade as node enterprises,the decision model of digital upgrade of agricultural supply chain is constructed.The optimal digital upgrade input of fresh goods suppliers and the optimal commodity order quantity of fresh e-commerce are solved.The influence of empowerment levels on digital upgrade of supply chain is discussed.The research shows that the improvement of the empowerment level has a positive impact on the agricultural supply chain digital upgrade as well as the optimization of production cost,the expansion of market scale and the node enterprises profit.