城乡融合背景下生鲜农产品供应链的创新发展策略

The Innovative Development Strategy of Fresh Agricultural Products Supply Chain under the Background of Urban-rural Integration

城乡融合的过程中,生鲜农产品供应链的上游生产环节与下游销售环节,恰好映射出城镇对乡村农业资源的需求与乡村对城镇资金、技术等要素的引入。文章通过聚焦城镇需求端与乡村供应端,剖析了生鲜农产品供应链目前存在的显著痛点,并提出了相应的创新发展策略。

In the process of reducing rural integration,the upstream production link and downstream sales link of fresh agricultural products supply chain exactly map the demand of towns for rural agricultural resources and the introduction of rural capital,technology and other elements.By focusing on the urban demand end and the rural supply end,analyzed the significant pain points in the supply chain of fresh agricultural products,and put forward the corresponding innovative development strategies.