基于大数据的电力营销信息化技术应用研究

Research on the Application of Power Marketing Informatization Technology Based on Big Data

随着社会经济的快速发展和科技的不断进步,电力需求不断增长,电力市场竞争日益激烈。近年来大数据技术的发展极为迅速,在各领域得到广泛的应用,电力营销信息化领域便属于其中的代表。基于此,文章简单分析了电力营销信息化技术应用需求、关键技术,并深入探讨了基于大数据的电力营销信息化技术应用要点,希望研究内容能够给相关从业人员带来一定启发。

With the rapid development of social economy and technological progress,the demand for electricity continues to grow,and the competition in the electricity market is becoming increasingly fierce.In recent years,the development of big data technology has been extremely rapid and has been widely applied in various fields,including the field of power marketing informatization.Based on this,a brief analysis of the application needs and key technologies of power marketing informatization technology is conducted,and in-depth exploration of the key points of power marketing informatization technology application based on big data is conducted.It is hoped that the research content can provide some inspiration to relevant practitioners.