新背景下运动类APP在研究生群体中的覆盖状况及应用策略研究

A Study on the Coverage and Strategies of Sports APPs among Graduate Students in the New Context

目前蓬勃发展的APP软件平台正在为高校网络思政教育提供新的机遇。本研究通过文献资料法、问卷调查法对G学院155名研究生使用运动类APP的比例、频次、使用意愿等维度进行调研分析,积极探索G学院“体育+网络思政”教育模式,努力为大学生营造主旋律响亮、正能量充沛的网络空间,打造网络思想政治教育的新阵地。在分析运动类APP覆盖G学院研究生群体状况的基础上,研究特定群体的应用策略,为网络思想政治教育提供借鉴。

At present,the flourishing platform of APPs has provided new opportunities for the online ideological and political education in colleges and universities.This study investigated and analyzed the user percentage,use frequency and willingness of sports applications by 155 graduate students in College G after a literature data review and a questionnaire survey.The purpose of the study is to actively explore a"physical education+online ideological and political education"mode for College G,in an effort to create an online space with a loud theme and ample positive energy for college students,and to build a new front of online ideological and political education.With the coverage rate of sports apps in graduate students of College G,specific application strategies for the population segment were proposed to shed light on online ideological and political education.