牡丹文化的国际传播路径

The International Journey of Peony Culture’s Global Outreach

牡丹是中国的国花,是国家繁荣的象征,也是圆满生活的愿景。山东菏泽地区的牡丹文化历史悠久、底蕴深厚、应用广泛。每年举办的一系列牡丹节会活动,极大地带动了城市产业发展和牡丹文化的国际影响力。以花为媒,推动牡丹文化的创造性转化与创新性发展,打造中华文化标识,深化文明交流互鉴是新时代菏泽牡丹文化国际传播的内在要求。具体而言,应进一步讲好“国色天香”的中国故事,做好“花开盛世”的文化产业,提升“菏泽牡丹”的传播品牌。

Peony,the national flower of China,symbolizes national prosperity and the pursuit of a fulfilling life.Heze,located in Shandong Province,boasts a rich history,profound cultural significance,and diverse applications within the realm of peony culture.The annual series of peony festivals held in Heze have not only fostered the growth of the local industry but have also propelled the international recognition and influence of peony culture.To ensure that Heze’s peony culture continues to thrive globally in the New Era,it is important to utilize flowers as a medium for promoting the innovative development and creative transformation of peony culture.This entails nurturing distinct Chinese cultural elements,fostering deepened exchanges,and promoting mutual learning among civilizations.Specifically,efforts should be made to tell China’s story as“a beautiful country,”to bolster the cultural industry related to the blossoming flowers,and to strengthen the branding of“Heze Peony.”