符号学视角下衡阳文化创意产品设计研究

Research on Hengyang Cultural and Creative Product Design from the Perspective of Semiotics

由于传统文化逐渐受到重视,文化创意产品得以迅速发展,但目前衡阳的文化创意产品在发展过程中仍存在许多问题。文章首先以皮尔士符号三元模型为理论指导,结合情感化层次理论,采用文献研究与实地调查相结合的方法,对衡阳文化进行分类与解读;其次,探讨了符号学视角下衡阳文化创意产品的设计思路;最后,以动物纹提梁卣为设计原型完成了设计实践。希望通过文章的研究更好地传播衡阳文化,展现衡阳魅力。

Due to the gradual attention to traditional culture,cultural creative product can develop rapidly,but there are still many problems in the development process of Hengyang cultural creative product.Firstly,based on the theoretical guidance of Peirce's symbol triadic model,combined with the affective hierarchy theory,the paper classifies and interprets Hengyang culture by the method of literature research and field investigation.Secondly,it discusses the design ideas of Hengyang cultural creative product design from the perspective of semiotics.Finally,the design practice has been completed using animal pattern matrix as design prototype.I hope to better spread the culture of Hengyang and showcase its charm through the research in this article.