试论企业成功推动数字化转型的思维方法

On the Thinking Method of Successfully Promoting Digital Transformation

针对企业数字化转型收效甚微的情况,其核心原因是对数字化转型的认知不足,缺乏体系化的思想和方法论的指导的问题,在数字化转型的实践的基础上,以事物客观发展规律为主线,辩证地审视转型过程中思维上的不足和缺陷,从战略、场景、迭代、创新、体系五个方面总结了数字化转型的思维方法,目的是合理运用正确的宏观思维方式,辅助理清数字化转型思路。

The enterprises will be digital enterprises in the future.However,an amount of results of the transformation are getting less effitive.The core reason is the lack of understanding of digital transformation,systematic thinking and methodological guidance.On the basis of the practice of digital transformation,with the objective development law of things as the main line,the article dialectically examines the deficiencies and defects of thinking in the transformation process,and summarizes the thinking methods of digital transformation from five aspects:strategy,scenario,iteration,innovation and systematization,aiming to rationally use the correct macro way of thinking,assist in clarifying the ideas of digital transformation.