“互联网+”背景下农产品物流服务研究

Research on Agricultural Product Logistics Services in the Context of the“Internet+”

“互联网+”背景下,农业得到迅速发展,产业振兴对农产品物流提出了更高要求。近年来,农产品物流营商环境进一步改善,基础设施不断加强,新兴流通方式不断涌现。本文结合大数据、物联网、云计算等信息技术为农产品物流增添智慧基因、“数”“智”赋能,但就当前发展状况看我国农产品物流整体效能仍然较低,还有很大的发展空间。基于此,本文从分析我国农产品物流特征及现状出发,针对“互联网+”背景下农产品物流存在的问题进行探讨,并指出相应的发展策略,以推动农产品物流高质量发展,助力乡村振兴。

Under the background of the“Internet+”,agriculture has been developing rapidly and industrial revitalization has put forward higher requirements for agricultural product logistics.In recent years,the business environment of agricultural product logistics has been further improved;infrastructure has been strengthened;new circulation methods have emerged;infor-mation technologies such as big data,the Internet of Things and cloud computing give impetus to agricultural product logistics,empowering it with“digital intelligence”,but in terms of the current development,the overall efficiency of agricultural product logistics in China is still low and there is still much room for development.Based on this,this paper analyzes the characteristics and current situation of agricultural product logistics in China,discusses the problems of agricultural product logistics under the background of the“Internet+”,and points out development strategies to promote the high-quality development of agricultural product logistics,to boost rural revitalization.