基于Citespace的农产品网络营销研究热点及趋势的可视化研究

A Citespace-based Visual Analytics of Research Hot Topics and Trends in the Online Marketing of Agricultural Products

随着互联网技术的飞速发展,网络营销已成为当今农产品销售的主要方式,对农产品网络营销的研究文献众多。本文运用CiteSpace软件对2018—2022年国内关于农产品网络营销的研究文献,从发文作者、发文量、关键词共现等方面进行可视化知识图谱分析,并归纳出近5年国内外能源贸易研究热点的变化及研究前沿的转变,以寻找农产品网络营销研究的短板,提出改进意见,以供参考。

With the rapid development of Internet technology,online marketing has become the main way to sell agricultural products today,and there is numerous research literature on the online marketing of agricultural products.In this paper,we use the CiteSpace software to analyze the domestic research literature on the online marketing of agricultural products from 2018 to 2022 and conduct visual knowledge mapping analysis in terms of authors,issuing volumes,keyword co-occurrence,etc.,to summarise the changes in the research hot topics of domestic and international energy trade in the lastfive years and the transformation of the research frontiers,to look for the shortcomings of research on the online marketing of agricultural products and put forward improvement suggestions for reference.