组织能力如何推进企业数字化战略更新--基于fsQCA的组态效应研究

How Organisational Competence Advances Corporate Renewal of Digital Strategies--Research on Confi guration Eff ect Based on fsQCA

新形势下,如何通过数字化战略更新来帮助企业进行数字化转型是当前亟须解决的关键问题。本文采用fsQCA方法,以正在进行数字化转型的制造、零售等行业为例,考察环境响应能力、吸收转化能力、资源整合能力、营销能力和开发能力这五个条件对数字化战略更新的组态效应。本文通过分析发现实现数字化战略更新的路径主要有四种:灵活式更新型、创新式更新型、主动转化更新型和稳定发展更新型。

In the new situation,how to help enterprises carry out digital transformation to adapt to the new situation through digital strategies updating is a key issue that needs to be urgently solved nowadays.The article adopts the fsQCA method to examine the configuration effect of five conditions,namely,environmental responsiveness,absorption and transformation capability,resource integration capability,marketing capability and development capability,on the renewal of digital strategies,taking manufacturing and retail industries that are undergoing digital transformation as examples.This studyfinds that there are four paths to achieve the renewal of digital strategies,flexible renewal,innovative renewal,proactive transformation renewal and stable development renewal.