福建跨境电商物流发展的影响因素研究

Research on the Influencing Factors of Fujian Cross-Border E-Commerce Logistics Development

为研究福建跨境电商物流发展的影响因素,在对大量文献分析的基础上,结合福建跨境物流发展现状,利用层次分析法对福建跨境物流发展的影响因素进行研究分析。研究表明,福建跨境物流发展主要受到技术、政策、物流资源等的影响。其中,政策因素对福建跨境物流发展的影响最为显著。最后根据福建跨境物流发展的影响因素,提出相应的可行性建议,以期推动福建跨境电商发展逐渐趋于完善。

In order to study the influencing factors of the development of cross-border e-commerce logistics in Fujan,based on the analysis of a large number of documents,combined with the current situation of the development of crossborder e-commerce logistics in Fujian,the Analytic Hierarchy Process is used to study and analyze the influencing factors of the development of cross-border e-commerce logistics in Fujian.The research shows that the development of cross-border e-commerce logistics in Fujian is mainly affected by transportation conditions,government policies and logistics resource allocation.Among them,the government policy factor have the most significant impact on the development of cross-border e-commerce logistics in Fujian.Finally,according to the affecting factors of the development of cross-border e-commerce logistics in Fujian,puts forward corresponding feasible suggestions to promote the development of cross-border e-commerce logistics in Fujian to gradually improve.