地方性视角下旅游地乡村民宿可持续发展路径研究——以方巷镇沿湖村“渔文化”为例

Research on the sustainable development path of tourist country houses from the perspective of locality——Taking the“fishing culture”of Yanhu village in Fangxiang town as an example

在文旅融合和实施乡村振兴战略背景下,乡村民宿作为乡村旅游衍生出来的新兴产业,成了实现乡村地区文化传承与促进乡村旅游实现增收的有效助力方式。扬州是我国历史文化名城,是一座闻名遐迩的旅游胜地,乡村旅游和民宿产业发展欣欣向荣。文章选取扬州周边位于邗江区方巷镇邵伯湖西岸的沿湖村为例,探索地方性视角下乡村民宿的可持续发展。

Under the strategic background of cultural and tourism integration and rural revitalization,country house,as an emerging industry derived from rural tourism,has become an effective way to realize cultural inheritance in rural areas and promote rural tourism to increase income.Yangzhou is a famous historical and cultural city in China,a well-known tourist resort,and the development of rural tourism and homestay industry is also thriving.This paper selects Yanhu village,located on the west bank of Shaobo Lake in Fangxiang town,Hanjiang district,as an example of Yangzhou,to explore the sustainable development of country houses from a local perspective.