生鲜电商社区团购模式发展战略分析

Strategic analysis on the development of fresh e-commerce community group purchase mode

生鲜电商社区团购模式能解决生鲜“最后一公里”配送高履约成本问题,以销定采提升了生鲜供应链模式,这几年一直是众多互联网企业厮杀的战场。文章首先从政策环境、经济环境、社会环境及技术环境四个方面对生鲜电商社区团购模式进行PEST分析,接着从竞争区域、盈亏情况及业务调整三个方面阐述其现阶段发展态势,最后从竞争区域调整、积极创造盈利及重视团长寻突破三个方面给出相应的发展战略对策建议。

The fresh food e-commerce community group purchase model can solve the problem of high contract performance costs in the“last mile”distribution of fresh food,and has improved the fresh food supply chain model by ordering sales.In recent years,it has been a battleground for many Internet companies.This article first conducts a PEST(political,economical,social,technological analysis)analysis of the fresh e-commerce community group purchase model from four aspects:the policy environment,the economic environment,the social environment,and the technical environment.Then,it elaborates its current development trend from three aspects:competitive region,profit and loss situation,and business adjustment.Finally,it gives corresponding development strategy countermeasures and suggestions from three aspects:adjusting the competitive region,actively creating profits,and emphasizing the breakthrough of the group leader.