文旅融合背景下沉浸式旅游产品的开发

Development of immersion tourism products in the context of cultural tourism integration

在文旅融合的大背景下,政策的加持使得融合的速度加快,游客的需求和旅游市场不断发生变化,沉浸式旅游因拥有更强的体验感和参与感,成为文旅行业发展的新风口。沉浸式旅游市场发展火热,相应的产品数量增长迅速,但市场发展不均,产品质量良莠不齐,在此背景下,沉浸式旅游产品的开发策略成为值得研究的问题。文章探究了文旅融合背景下沉浸式旅游的重要性,提出了沉浸式旅游现存的问题和开发策略。

In the context of cultural and tourism integration,the speed of integration is accelerated with the support of policies.The demand of tourists and the tourism market are constantly changing.Immersive tourism has become a new outlet for the development of cultural and tourism industry because of its stronger sense of experience and participation.Immersive tourism market is developing rapidly,and the number of corresponding products is growing rapidly,but the market is developing unevenly,and the quality of products is uneven.In this context,the development strategy of immersive tourism products has become a problem worth studying.This paper explores the importance of immersion tourism in the context of cultural and tourism integration,and puts forward the existing problems and development strategies of immersion tourism.