森林康养基地游客消费意愿影响因素研究——以东台黄海国家森林公园为例

Study on influencing factors of tourists'consumption intention in forest health base——Taking Dongtai Huanghai National Forest Park as an example

随着经济的发展,消费者的购买力也随之增强,人们对生活品位和生活享受的追求也越来越高,开始追求绿色旅游、养生等。文章以东台黄海国家森林公园为研究对象,运用因子分析和线性回归等方法,结合实地调研数据研究游客消费意愿的影响因素。研究结果显示,生态环境、设施建设、管理服务、产品功能属性、心态感知及价格因素均对游客的消费意愿构成显著影响。其中影响强度从高到低依次为生态环境、价格因素、设施建设、心态感知、产品功能属性、管理服务。

With the development of economy,the purchasing power of consumers has also been enhanced,and people's pursuit of life taste and life enjoyment has become higher and higher,and people have begun to pursue green tourism and health preservation.This paper takes the Dongtai Huanghai National Forest Park as the research object,uses the method of factor analysis and linear regression,and combines the field research data to study the influencing factors of tourists'consumption intention.The results show that ecological environment,facility construction,management services,product functional attributes,mentality perception and price factors all have a significant impact on tourists'consumption intention.Among them,the influence intensity from high to low is ecological environment,price factor,facility construction,mentality perception,product function attribute,and management service.