区隔与整合:全媒体传播视域下的社会主义意识形态传播

Triple Separation and Social Integration:The Mainstream Ideology Communication in the Perspective of Integrated Media Communication

意识形态在特定国家和制度情境中具有整合社会观念、巩固现行制度、强化政治认同的重要作用。本研究认为,要建设具有强大凝聚力和引领力的社会主义意识形态,必须要以建设全媒体传播体系为重要抓手,着力解决社会主义意识形态传播过程中的区隔问题。本研究提出,结合数字时代新闻舆论工作格局的发展现状,应从群体区隔、话语区隔与舆论区隔这三个维度来把握区隔问题。通过完善全媒体传播体系的社会整合能力,从传播主体、传播渠道和传播内容三个环节强化社会主义意识形态传播的全过程。

Mainstream ideology plays an important role in integrating social concepts,consolidating existing systems,and strengthening political identity in specific countries and institutional situations.This study holds that,in order to build a mainstream ideology with strong cohesion and leading force,it is necessary to take the construction of an integrated media communication system as an important starting point,and strive to solve the problem of division in the process of mainstream ideology communication.This study proposes that,combined with the development status of the news and public opinion work pattern in the digital age,we should grasp the problem of group division,discourse division and public opinion division.By improving the social integration ability of the integrated media communication system,the whole process of promoting the mainstream ideology should be strengthened from the three links:communication subject,communication channel and communication content.