社交媒体用户信息删除行为的动因研究——以微信朋友圈为例

Research on the Motivation of Social Media Information Deletion:Take WeChat Moments as an Example

随着社交媒体用户生成内容的持续积累,越来越多的用户开始删除已经发布的内容。信息删除不仅是用户个人的信息管理行为,该行为的高频发生也会对社交平台信息资源发展形成冲击。基于自我觉知理论和“防御-获得”的信息管理视角,本研究以微信朋友圈为例,探究社交媒体用户信息删除行为的动因。通过结构方程模型发现,信息安全、场域环境和内容价值显著影响了社交媒体中的用户删除行为,而用户的自我表露对其起到调节作用。研究结果有助于加深对社交媒体用户使用范式的理解,对社交媒体的数据资源维护和数据驱动的平台长远发展具有重要意义。

As the amount of user-generated content grows,an increasing number of users start to delete previous posts.Information deletion in social media is not only a personal information management behavior for social media users but also has an impact on the development of social platforms content resources.Based on self-awareness theory and the perspectives of defense acquisition information management,this study investigates the motivations behind the deletion behavior of WeChat users'moments.The results of Structural Equation Modeling demonstrate that information security,field environment,and content value of defensive management have a significantly positive influence on information deletion behavior,and that the level of self-disclosure plays a mediating role in the relationships between information security,information value,and social media information deletion behavior.The research contributes to a comprehensive understanding of social media users'usage paradigm and provides decision support for the utilization of social media data and economic development of platforms.