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社交媒体时代用户评论形式演变及价值分析

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摘要 从互联网时代发展到新媒体时代,流量红利逐渐消退,获客成本越来越成为市场运营成败的重点影响指标,而用户行为分析,特别是用户反馈越来越被重视。本文从用户评论的形式演变阶段、发展趋势特点以及评论新形式的社交倾向性等角度入手,分析认为在社交媒体时代,用户评论的形式演变不仅拓展了文化传播的多元性,具有积极的社会学价值,同时其一系列的商业价值更具有现实意义。
作者 胡明兵
出处 《新闻世界》 2023年第8期10-12,共3页 News World
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