基于用户体验的情感化包装设计探究

Research on Emotional Packaging Design based on User Experience

目的-探究基于用户体验的情感化包装设计。方法-通过介绍包装设计中用户体验的三个层次,即本能层、行为层和反思层,以及包装设计中的感官体验,结合包装设计创新实践进一步分析以用户为中心的情感化包装设计方法。结论-随着市场经济的蓬勃发展,人们的物质生活和精神生活也随之丰富,用户在关注包装设计功能性的同时,更加关注使用包装的心理体验。通过互动体验来激发用户情感共鸣,营造不同的情感体验,进行有情绪价值的创新设计。

The purpose is to explore the emotional packaging design based on user experience.The method is to introduce the three levels of user experience in packaging design,namely the instinct level,the behavior level and the reflection level,as well as the sensory experience in packaging design,combined with packaging design innovation practice to further analyze the user-centered emotional packaging design method.The conclusion is that with the vigorous development of market economy,people’s material life and spiritual life are also enriched.Users pay more attention to the psychological experience of using packaging while paying attention to the functionality of packaging design.Through interactive experience to stimulate the emotional resonance of users,create different emotional experience,emotional value of innovative design.