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儿童插画在食品包装设计中的应用

The Application of Children’s Illustration in Food Packaging Design
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摘要 插画艺术是一门历史悠久的艺术,又称插图艺术,是指穿插在文本中间,对文本进行说明和解释的一种艺术表达形式。插画艺术因其浪漫、富于想象力和强烈的表现力而具有广阔的市场前景和巨大的发展潜力。如今它不再局限于解释文字,同时在包装和广告等平面设计上也彰显出自己的优势。儿童插画通过生动的图案帮助儿童更好地理解文字内容,并增强儿童丰富感官体验。随着社会经济飞速发展,儿童插画艺术家也在与时俱进,不断丰富插画的表现形式,使儿童插画更具吸引力。 Illustration art is a long-standing art,also known as illustration art,which refers to a form of artistic expression that intersperses between texts to explain and explain them.Illustration art has broad market prospects and enormous development potential due to its romance,imagination,and strong expressive power.Nowadays,it is no longer limited to explaining text,but also demonstrates its advantages in graphic design such as packaging and advertising.Children’s illustrations help children better understand text content and enhance their rich sensory experience through vivid patterns.With the rapid development of society and economy,children’s illustration artists are also keeping up with the times and constantly enriching the expression forms of illustration,making children’s illustration more attractive.
作者 段妍坤 DUAN Yan-kun(School of Media Arts,Chongqing University of Posts and Telecommunications,Chongqing 400065,China)
出处 《绿色包装》 2023年第7期91-94,共4页 Green Packaging
基金 重庆市教育委员会人文社会科学研究项目(21SKGH411)阶段性成果。
关键词 儿童插画 表现形式 食品包装设计 children’s illustration form of expression food packaging design
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