想象力消费语境下郴州福地文化在包装设计中的应用研究

Research on Packaging Design of Chenzhou Fudi Culture in the Context of Imaginative Consumption

郴州具有深厚的福地文化根基,拥有极具地域特色的视觉符号。本文以想象力消费语境下福地文化再生产为切入点,通过整理郴州福地文化符号内核、物化根基,分析其文化再生产意义。聚焦福地文化融入现代包装设计的创新形式,探究其在包装设计中的应用,旨在促进郴州福地文化资源向生产力转化。

Chenzhou has a profound cultural foundation of blessed land and has visual symbols with great regional characteristics.This article takes the cultural reproduction of Fudi in the context of imaginative consumption as the starting point,and analyzes its cultural reproduction significance by sorting out the core and materialized roots of Chenzhou Fudi’s cultural symbols.Focusing on the innovative form of Fudi culture integrated into modern packaging design,and exploring its application in packaging design,it aims to promote the transformation of Chenzhou Fudi cultural resources into productivity.