互联网视域下文创产品的包装设计探究

Research on Packaging Design of Creative Products from the Internet Perspective

随着互联网技术的发展进步、商品经济的发展、人们生活水平以及审美观念的提升,大众对文创产品的需求也越来越高。在互联网视域下,文创产品的包装设计面临一定挑战。随着我国文化创意产业的崛起与发展,一系列文创产品火爆全球。它们不仅拥有丰富的文化内涵,融合了时尚元素,还有着灵动的包装设计,所以俘获了人们的“芳心”。在互联网视域下,运用互联网的思维与技术,能对文创产品的包装进行有效推广和设计。

With the development of Internet technology,the development of commodity economy,the improvement of people’s living standards and aesthetic concepts,the public’s demand for cultural and creative products is getting higher and higher.In the Internet perspective,the packaging design of cultural and creative products faces certain challenges.With the development of cultural creative industry,a series of creative products are popular all over the world.They not only have rich cultural connotation,integration of fashion elements,as well as clever packaging design,so they have captured the hearts of people.From the perspective of the Internet,we can effectively promote and design the packaging of cultural and creative products by using the thinking and technology of the Internet.