设计伦理学视域下对当代文创产品及包装设计的思考——以敦煌文创为例

Reflections on Contemporary Cultural and Creative Products and Packaging Design From The Perspective of Design Ethics——Taking Dunhuang Cultural and Creative Industry as An Example

本文以敦煌文创为例,研究伦理原则在文创产品及包装中的运用,分析伦理价值在文创设计中与实用、经济和审美价值的相互联系与体现,并以此为基础对敦煌文创的未来发展做出展望,以期了解现今文创产品的设计思维,从而在现实实践中得以借鉴,也对文创产品的今后发展有着重要的现实意义。

Taking Dunhuang cultural innovation as an example,this paper studies the application of ethical principles in cultural innovation products and packaging,analyzes the interrelation and embodiment of ethical values in cultural innovation design with practical,economic and aesthetic values,and looks forward to the future development of Dunhuang cultural innovation based on this,in order to understand the design thinking of today’s cultural innovation products so as to be used for reference in practical practice.It also has important practical significance for the future development of cultural and creative products.