文化旅游融入体验经济的发展模式探讨——以婺源为例

Discussion on the Development Model of Cultural Tourism Integrating into Experience Economy--Based on Wuyuan as an Examlpe

随着体验经济的发展,各地的文化旅游项目也与体验经济发展模式交叉融合,形成了文化旅游产业新的发展方向。以江西重点景区婺源市为例,深入分析当前婺源文旅体验模式的现状,发现存在标准化建设中文化元素的鲜明度有待加强,乡村文化IP需要进一步提升,数字沉浸式文旅技术有待加强,景区新媒体营销策略有待提升等问题。通过个性化设计提出文化旅游融入体验经济模式的发展路径,婺源文旅融入体验经济模式发展路径为加强具备文化元素的软硬件建设,挖掘IP创意,创新旅游纪念品,完善数字沉浸文旅发展模式,以新兴媒体变革文旅传播渠道。

With the development of experience economy,cultural tourism projects in various places have also been cross-integrated with the experience economy development model,forming a new development direction of cultural tourism industry.Taking Wuyuan City,a key scenic spot in Jiangxi Province,as an example,this paper deeply analyzes the current situation of the current cultural tourism experience mode in Wuyuan,and finds that there are problems such as the distinctness of standardized construction Chinese elements to be strengthened,rural cultural IP to be further improved,digital immersive cultural tourism technology to be strengthened,and new media marketing strategies to be improved.The development path of cultural tourism integrated into the experience economy model is proposed through personalized design,and the development path of Wuyuan cultural tourism integrated into the experience economy model should be to strengthen the construction of software and hardware with cultural elements,tap IP creativity,innovate tourism souvenirs,improve the development model of digital immersion cultural tourism,and transform cultural tourism communication channels with emerging media.