基于RMP理论武汉市研学旅行产品优化策略探究

Research on the Optimization Strategy of Study Travel Products Based on RMP Theory

研学旅行近年来在我国发展非常迅猛,它主要是将教育和旅游相结合形成的新型旅游体验。近年来,武汉市研学旅行活动的发展在逐步壮大,同时,武汉市研学旅行市场也在不断扩大规模,相应的研学产品随之也在朝着多元化和个性化发展,就武汉市研学旅行在资源、市场和产品三个方面进行相应分析,着重结合武汉市研学旅行产品的发展现状,以及研学产品在研学线路、研学课程、研学安全和研学服务四个方面存在的问题,提出相应的优化策略。

Study travel has developed rapidly in recent years.It is a new type of tourism experience that combines education and tourism.In recent years,the development of research travel activities in Wuhan is gradually growing,at the same time,the study travel market in Wuhan is also expanding,and the corresponding study travel products are also developing towards diversification and individuation.This paper analyzes the resources,market and products of study tour in Wuhan,and focuses on the development status of study travel products in Wuhan.And the problems of study travel products in four aspects of study tour routes,study tour courses,study tour safety and study tour services,and put forward the corresponding optimization strategies.