我国中小企业跨境电商发展研究——现实困境与措施建议

Research on the Development of Cross-border E-commerce for Small and Medium-sized Enterprises in China——Realistic Dilemmas and Suggestions for Measures

本文对我国中小企业发展跨境电商的现状进行分析,探讨中小企业在开展跨境电商过程中存在的问题,从引进专业人才、完善物流管理、加大产品研发投入、树立品牌意识、增强风险防范意识并提高风险管控能力等方面给出对策建议,以促进我国中小企业可持续发展。

This paper analyzes the current situation of cross-border e-commerce development for small and medium-sized enterprises in China,explores the problems that exist in the process of cross-border e-commerce,and provides countermeasures and suggestions from introducing professional talents,improving logistics management,increasing investment in product research and development,establishing brand awareness,enhancing risk prevention awareness,and improving risk control capabilities,to promote the sustainable development of small and medium-sized enterprises in China.